Newsletters are a new way for HVAC dealers to stay in touch with customers. The newsletters offer consumer advice and promote new products and services that companies offer. HVAC dealers like the newsletters for moving products and increasing sales, and consumers find them helpful with tips and advice on maintaining and upgrading heating and cooling services.
HVAC companies use the newsletters for seasonal advice on cleaning and maintaining air conditioners and heaters. Homeowners shopping for parts and appliances can scan the newsletters for special offers and sales. In times of rising energy costs, the newsletters alert consumers to new money-saving advances in products and services.
|Jennifer Mathes, Ph.D.|